About us
We make farm management, planning and forecasting tools that power Kiwi farmers.
What do FarmIQ and FARMAX do?
FarmIQ is a map-based farm management platform used by thousands of Kiwi farmers to get a bird’s-eye view of their operation, improve performance, and get all their ducks in a row when it comes to compliance.
FARMAX is a modelling and decision support tool, which allows users to build a digital twin of their whole farm system and use this model to record actual farm performance data, forecast future expectations and create unlimited scenarios.
Our origin story
FARMAX
Commercially launched in 2003, FARMAX was developed by AgResearch and was born out of 20 years of research. It is an evidence-based software system developed for the industry, by agricultural experts.
The FARMAX Engine®, which drives all our products, gives farmers a truly unique advantage, because it accurately models the complex biological system that is their own pastoral farm. It creates a digital ‘twin’ of the farm business.
FarmIQ
Founded in 2010, FarmIQ was created in a Primary Growth Partnership (PGP) between government and the industry. The original project goal was to improve red meat value chain efficiency by allowing information to flow freely between farmers, processors and retailers.
In 2017 the PGP ended and FarmIQ became a fully incorporated New Zealand business, joined by a group of passionate industry shareholders.
Better Together
The FARMAX and FarmIQ tools have had an integration for well over a decade, but in 2021 that partnership went one step further when FarmIQ Systems acquired FARMAX.
Together, FarmIQ and FARMAX provide the most complete farm management system solutions with both recording and predictive modelling functionality.
Our mission
We’re extremely passionate about our farmers’ intergenerational success and the New Zealand pastoral sector as a whole. Our mission is for our products to be the recording and modelling platforms of choice for New Zealand farmers by enabling them to make productive, profitable and sustainable decisions.
Our vision
Optimised farms that balance profit, production and sustainability are at the core of our vision, as we power pastoral farming success today and in the future.
Leading the way
With a depth of experience across all relevant business disciplines, this team is leading FarmIQ and FARMAX towards a strong and sustainable future.
Russell MacKay
Operations Manager
027 232 2366
russell.mackay@farmiq.co.nz
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From a 150-year-old family farm in eastern Southland, Russell MacKay has lived and breathed farming and agribusiness, with roles including fencing, shepherding, agri-tourism, farming and rural banking - as well as a stint dog sledding in Canada for a change of scenery. As Head of Sales and Marketing, Russell is passionate about showing farmers how FarmIQ can take their business to the next level.
Craig Trotter
Sales and Marketing Manager
027 246 1675
craig.trotter@farmax.co.nz
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Craig has a background in ruminant nutrition and farm management consultancy, and has spent the past 15 years working with farmers to improve and sustain animal and business performance by measuring and managing farm data. He is passionate about helping farmers create more efficient, productive and resilient farm businesses using FarmIQ and FARMAX.
Pete Young
Finance Manager
021 050 7496
pete.young@farmax.co.nz
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Pete has been a chartered accountant for over 15 years and started his accounting career with Deloitte in Hamilton. He is responsible for the finance and accounting functions of FarmIQ Systems Limited, and reports regular financial information to the board and the management team.
Teena Moody
Customer Service Team Lead
0800 327 647
teena.moody@farmiq.co.nz
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Teena's expertise is adult education. She has been training farmers to use FarmIQ since she first joined the company and was part of the Support team. Teena moved away from Support to work in other areas of the company, notably the development of FarmIQ's integrated Help. Now back on the Support desk, Teena is enjoying having great conversations with farmers again.
FarmIQ: 0800 327 647
FARMAX: 0800 327 629
support@farmiq.co.nz
support@farmax.co.nz
